What is needed for a good song? Good music or a good backside?
This is the provocative question the people behind the project Pop Stereotypes are asking.
The poster and the song they created as part of the project want to let young people know that the stereotyped images they see every day on YouTube are not a reflection of real life. And that women are more than just a beautifully shaped and under-dressed body.
»A look at the hits of recent years on YouTube is, to put it mildly, alarming. The music videos of the world’s biggest pop stars, watched by children every day, show men and women in stereotyped roles 80 percent of the time,« they say on the poster.
Some examples include popular singers such as Nicki Minaj, Ariana Grande, Miley Cyrus, Jennifer Lopez and Beyoncé.
They [the people behind Pop Stereotypes] thus created a song It Is Necessary to Show The Backside, which draws attention to distorted images in the world of music. The song is performed by the band Šlajn. The words that run quickly into the ear highlight, in a cunning way, the fact that, in order to »have a musical hit, it’s obviously necessary to show your backside«.
»It also note that when watching and listening to music we must also use out brains and adopt a critical view,« say the authors of the project.
Unfortunately, this [sexualised videos] are a very easily accessible part of the popular culture that young people want a lot. Music videos create a world that young, inexperienced and uncritical audiences take as reality. They have a great influence on their thinking and behaviour.
»We have already presented the project and the song to more than a hundred teachers at the event ‘[Thinking] Non-stereotypically about Stereotypes’ and they were excited,« says the co-author of the project, Tanja Rudolf from the organization Iz principa.
Points to Consider
- Where else can you see nudity for commercial purposes?
- Does it reall help to sell a product?
- What kind of advertisment would you chose?
The original version of this article was published on October 26th.