Časoris
BookTok je kot nekakšen spletni knjižni klub. Vir: Canva
BookTok je kot nekakšen spletni knjižni klub. Vir: Canva

When books and TikTok come together, BookTok is created

Social networks are bursting with suggestions. From movies, series, music, travel, recipes, and games to book recommendations.

This special community on TikTok took shape in 2020 during the coronavirus epidemic.

With the keyword or hashtag BookTok, readers began to share their favorite books and literature in a creative and visually interesting way.

A larger community has emerged where readers recommend, rate, and discuss books.

Publishers know that BookTok is an opportunity to captivate young readers and create new book lovers.

Bookstores also adapted to the trend and created dedicated corners for it.

These BookTok bookshop corners helps satisfy the demand created by viral recommendations.

Young TikTok users can share their passion for books with millions.

Booktok was created when TikTok and the world of literature collided. Source: Adobe Stock
BookTok was created when TikTok and the book world collided. Source: Adobe Stock

It particularly impressed Generation Z, who is attracted to fast and visually strong content.

It is also popular among elementary school girls, notes Alenka Martinčič, librarian at Osnovni šoli Hinka Smrekarja (Hinko Smrekar Elementary School).

Glossary

A phenomenon is an event or occurrence that often has special meaning or interest.

Viral spreads quickly across the web, especially through user-to-user sharing.

Points to Consider

  1. Do you ever talk about books with your friends?
  2. Whose reading recommendations do you follow?
  3. What kind of stories do you like to read?

***

The original version of this article was published on 21st October.

Podprite Časoris ozka pasica Časko

Mateja

je novinarka in mama dveh odraščajočih deklet, ki svoj prosti čas najraje nameni športu. Rada ima sneg, še raje valove, najraje pa pleza nekje v naravi.

Rebecca

Svetina is an English translator, EFL educator, and graphic designer. She is an American who has lived in Slovenia since 2008. She loves hiking and traveling with her family.

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